Protecting the Value of IP

Founded by Tarek Fadel in 2005, FADEL is a B2B software company specializing in intellectual property (IP) licensing management. With a mission to streamline licensing agreements and ensure accurate royalty calculations, FADEL supports global brands, publishers, and sports organizations in protecting their IP and optimizing their licensing processes.

End-to-End Licensing Solutions

At its core, FADEL provides enterprise-grade software solutions for IP management. From iconic entertainment brands like Marvel and Disney to educational publishers like Pearson, FADEL ensures that licensing agreements and payments are accurately managed at scale.

“When we started, we had to tackle large-scale challenges right away,” explained FADEL. “Our platform was designed to integrate seamlessly into Oracle and SAP environments while managing the complexity of global licensing—multiple languages, currencies, and business units—all within a single cloud-based solution.”

Evolving with Industry Trends at the Expo

The licensing space has grown dramatically in recent years, driven by shifts in consumer behavior and the rise of digital sales. This growth has informed FADEL’s go-to-market strategy, particularly as the company expands into new sectors like sports licensing.

“Sports licensing presents unique challenges,” FADEL noted. “For example, U.S. leagues like the NBA manage licensing on behalf of their teams, while international leagues operate differently. Additionally, counterfeit merchandise has become a major issue, pushing organizations to invest in tracking solutions to protect their IP.”

Leveraging AI to Combat Counterfeiting

AI is a cornerstone of FADEL’s product strategy. The company’s tracking software enables brands to monitor where their images, videos, and content are displayed online, identifying unauthorized or counterfeit uses.

“Our next iteration will include generative AI detection to help clients differentiate between authentic and AI-generated content,” FADEL shared. “We’re seeing significant demand for this capability as brands look to protect their IP in the rapidly evolving digital landscape.”

Long-Term Goals: Expanding to the Licensee Market

In addition to supporting licensors, FADEL is expanding its offerings to the licensee market. This new product aims to simplify royalty reporting and payment processes for licensees, reducing the risk of audits and errors.

“About 30% of global consumer products licensing runs through our engines, equating to $4.5 billion annually,” FADEL explained. “Our new solution helps thousands of licensees report and pay royalties accurately, streamlining their operations and strengthening their relationships with licensors.”

The Future of Licensing

As digital sales and subscription models grow, the volume of data that organizations must manage is increasing exponentially. FADEL is positioned to help its clients scale with these demands.

“We’re seeing a surge in gaming and other digital revenue streams,” FADEL noted. “Our platform is designed to handle the growing complexity of royalty calculations, enabling clients to stay ahead in the digital economy.”

Marketing Positioning for the Future

Looking ahead, FADEL aims to adapt to evolving consumer behavior and market dynamics by emphasizing scalability, flexibility, and cutting-edge technology.

“Consumer behavior drives our clients’ revenue,” FADEL said. “As digital sales and generative technologies become more prevalent, our role is to provide platforms that enable clients to manage these complexities effectively.”

A Trusted Partner in Licensing

With a proven track record of innovation and scalability, FADEL continues to be a trusted partner for some of the world’s largest IP holders. By staying ahead of industry trends and leveraging advanced technologies like AI, the company is poised to shape the future of licensing and intellectual property management.

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